Develop products that make it easier for people to enjoy the countryside.

As far back as 1950 Åke Nordin developed a backpack frame that sowed the seed which would go on to become the Fjällräven company. And ever since its Örnsköldsvik beginnings in 1960, Fjällräven has continued to produce innovative, functional products which are appreciated by generations of outdoor enthusiasts across the world – and which have also received a number of distinguished awards over the years.




Nomadica Brand Review

Fjällräven has taken the first steps to becoming a more sustainable and socially conscious brand. They've integrated organic cotton and recycled polyester into their products and have been a Fair Labor Association (FLA) business partner since 2013. We offer a select range of Fjällräven products that align with these sustainability efforts. 


Fjällräven has a goal to reduce its CO2 emissions by 25% by the year 2020 and become carbon neutral at the latest in 2025. Fjällräven mentions the use of environmentally 'preferred' alternatives, such as recycled polyester, Tencel and organic cotton, but it's parent company (Fenix Outdoor) reports on group level, that around only 7.6% of their materials are considered environmentally friendlier alternatives.  

Social Responsibility

Fjällräven is a business partner to the Fair Labor Association (FLA). FLA is a multi-stakeholder initiative comprising companies, NGOs, universities and governmental organizations that strive to improve working conditions in sub-contracted companies around the globe. Not only does the FLA provide independent assessments of companies and working conditions, it also offers support and training to help improve conditions and make real, positive contributions to social development. 

Continue shopping
Your Order

You have no items in your cart